Guitar Zero - The Science of Becoming Musical at Any Age

As one of the greatest rock icons of all time, Gregg Allman has lived it all and then some. For almost fifty years, he's been creating some of the most recognizable songs in American rock, but never before has he paused to reflect on the long road he's traveled. Now, he tells the unflinching story of his life, laying bare the unvarnished truth about his wild ride that has spanned across the years.

The story begins simply: with Gregg and his older brother, Duane, growing up in the South, raising hell with their guitars, and drifting from one band to another. But all that changed when Duane and Gregg came together with four other men to forge something new—a unique sound shaped by soul, rock, and blues and brimming with experimentation; a sound not just of a band, but of a family.

Bringing to life the carefree early days of the Allman Brothers Band, Gregg holds nothing back—from run-ins with the law to meeting girls on the road, from jamming at the Fillmore East to experimenting with drugs. Along the way, he goes behind the scenes of some of greatest rock music ever recorded, without shying away from the infamous and painful deaths of his brother, Duane, and Allman Brothers bassist Berry Oakley. Speaking for the first time about the profound impact that his brother's death had on him, Gregg offers a tribute to Duane that only a younger brother could write, showing how, to this day, he still confronts the grief of losing his big brother, even as Duane continues to guide and inspire him.

Setting the record straight about the band's struggles in the face of death, Gregg shows how the decision to persevere came with a heavy price. While the rock and roll excesses of drugs, alcohol, and personality clashes led to a series of breakups that culminated with the band's permanent reunion in 1989, Gregg fought his own battle with substance abuse, going to rehab no less than eleven times and floating through a string of failed marriages, including his tabloid-frenzied relationship with Cher, before finally cleaning up once and for all.

Capturing the Allman Brothers' ongoing, triumphant resurgence as well as his own recent fight against hepatitis C, Gregg presents a story as honest as it is fascinating, providing a glimpse inside one of the most beloved and notorious bands in the history of rock music and demonstrating how, through it all, the road goes on . . . forever.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.