The Avengers and Philosophy - Earth's Mightiest Thinkers

The most recent Green Lantern series—Blackest Night—propelled GL to be the top-selling comic series for more than a year, the latest twist in seven decades of Green Lantern adventures. This book sheds light on the deep philosophical issues that emerge from the Green Lantern Corps's stories and characters, from what Plato's tale of the Ring of Gyges tells us about the Green Lantern ring and the desire for power to whether willpower is the most important strength to who is the greatest Green Lantern of all time.

• Gives you a new perspective on Green Lantern characters, story lines, and themes
• Shows what philosophical heavy hitters such as Aristotle, Descartes, and Kant can teach us about members of the Green Lantern Corp and their world
• Answers your most pressing Green Lantern questions, including: What motivates Hal Jordan to be a Green Lantern? Does the Blackest Night force us to confront old male/female stereotypes? What is the basis for moral judgment in the Green Lantern Corps? Is Hal Jordan a murderer?

Whether you're a new fan or an elder from Oa, Green Lantern and Philosophy is a must-have companion.

Merely brushing up against her or touching her exposed skin is enough to cause painful burns, or worse. She's just discovered the singular reason for her existence - to act as the king's secret assassin, murdering neighboring princes with nothing more than a simple kiss...

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.